Fixed case wine clubs

• The original and still most widely used type of wine club
  
• Winery selects the products, rebilling dates and delivery frequencies that customers can sign-up to purchase

Custom case wine clubs

• Customers can accept the default selection or fill their case from an approved range of wines with fixed rebilling dates.
  
• Set default amounts or min/max quantities for each wine on the approved wine list.

General Subscriptions

• Enable subscribe and save options for all products, specific products or MOQ values.
  
• Customise delivery frequency options (i.e weekly, monthly, bi-monthly etc).
  
• Offer special discounts to club members that wish to subscribe and save to a particular wine they may have tried.

Allocations & en primeur purchasing

• Offer select customers the chance to reserve rare vintages by creating allocations or en primeur offers that only unlock to certain customers that meet the requirements.
• Example: Customer has been a wine club member for at least 12 months, spent $500 in the last 6 months and has referred at least one friend.

Member access wine clubs

• Create member only access to certain benefits based on winery defined requirements  
  
• Member lists based on rules such as total spend over time, loyalty over time, number of deliveries per time frame (per quarter / year etc), referral numbers or simply newsletter sign up.
• Encourage upward tier migration within your customer base by setting up purchase reminders to unlock better benefits.

Loyalty and referral schemes

• Create referral tokens that customers can use to generate rewards and discounts by recommending friends and family to your wine clubs.

Customer Segmentation

• Optimise your target marketing efforts by creating customer segments to send to marketing automation platforms like Klaviyo and Mailchimp.
  

Customer login portal

• A place where customers can manage their wine clubs, deliveries and subscriptions, upgrade or downgrade memberships, pause or cancel memberships, accept or reject allocations, generate referral tokens to send to friends and family and see their purchase history over time.
  

Wine specific product data

• Extend Shopify’s product data with wine specific fields for faster searches and better business reporting.

Email management

• Create and customise email templates for wine club welcomes, customer orders, wine club reminder actions etc.
  

Multiply Shopify’s existing analytics tools

• View wine club and subscription purchases via the Shopify dashboard and blend reporting from ad-hoc sales to get deeper insights into customer behaviour
  

DTC compliance & tax

• WineHub integrates with tax compliance products to ensure you are collecting the right amounts of tax and your DTC orders are compliant. AvaTax, Sovos ShipCompliant or Dinks App membership is required for this feature.